Lee Je-hoon Unveils His Charismatic Sides, Ahead of ‘Soju War’ Premiere

South Korean actor Lee Je-hoon is making waves with his multifaceted charm, recently captured in the June issue of Elle Korea. Ahead of the much-anticipated release of the film ‘Soju War,’ the magazine spread shines a spotlight on Lee’s versatile appeal, drawing fans’ attention both domestically and internationally.

‘Soju War’ is a high-stakes drama set against the backdrop of the 1997 IMF Crisis. The film tells the story of Jong-rok, a CFO whose life revolves around his soju company, and In-beom, an ambitious employee from a global investment firm intent only on success. Together, they challenge the fate of South Korea’s iconic spirit—soju.

In his role as the driven In-beom from the global firm ‘Sol Queen,’ Lee Je-hoon has already wowed audiences with a cool, calculated image in trailers and posters. However, his latest pictorial showcases his unexpected, playful, and liberated side—proving his broad spectrum as an actor.

From radiating infectious positivity to exuding serious, almost overwhelming charisma, Lee Je-hoon captivates with every expression. Speaking about ‘Soju War,’ he shared, “Younger generations who didn’t experience the 1997 IMF Crisis will find it fascinating to compare the past to the present through the film. I recommend watching it and then debating its themes over a glass of soju—it’ll deepen your appreciation and enjoyment.”

‘Soju War’ is slated for release on May 30, promising audiences a nostalgic yet refreshing cinematic experience.