FIFTY FIFTY Unveils Playful Charm with ‘Pookie’ Challenge from New Album ‘Day & Night’

Rising K-pop sensation FIFTY FIFTY is turning up the excitement for their upcoming release as they unveil the first taste of their third mini-album Day & Night with a playful sneak peek of their title track, Pookie.

Through their official social media accounts, the girl group launched the Pookie Challenge, featuring snippets of the song’s choreography and vibe. The challenge showcases the group’s signature charm—uplifting, lovely, and full of energy—embodied through a standout ‘fishing dance’ move that mimics casting and reeling with flair and charisma.

Fans are particularly enamored with the infectious melody and the cute but meaningful expressions from the members. Pookie, the album’s opening track, is a bubble pop anthem that combines cheerful innocence with layers of emotional complexity, captured perfectly by the group’s distinct vocal tone.

Touted as icons of ‘K-pop easy listening,’ FIFTY FIFTY are promising fans a genre-expansive music experience. The upcoming album features dual title tracks, Pookie and Midnight Special, hinting at a more colorful spectrum of sound and style as the group enters a new chapter in their career.

In the lead-up to the official release, the group has revealed high-quality concept photos and visual films, highlighting their matured visuals and elevated aesthetic. The teasers signal not only a musical but also a visual treat that reaffirms why FIFTY FIFTY continues to captivate global listeners.

The full mini-album Day & Night is set to drop on June 29 at 6 p.m. KST via all major streaming platforms. Fans can expect a polished blend of breezy pop flair and dynamic sonic narratives, establishing FIFTY FIFTY as one of K-pop’s most charming and globally appealing acts.