Coca-Cola Unveils New Summer Ad with aespa’s Winter for Toreta!
A Fresh Look at Summer with Toreta and Winter’s Charismatic Presence
Dive into the Summer with Toreta!
Coca-Cola’s refreshing ion drink, Toreta!, has launched its new summer campaign featuring the enchanting member of aespa, Winter. Revealed on the 23rd, the vibrant advertisement ushers in the summer season with Winter, capturing her radiant everyday life intertwined with the lively essence of Toreta!.
#### A Visual Feast
The ad showcases a delightful blend of colorful visuals and serene poolside scenes, designed to transport viewers away from the summer heat. Winter’s playful antics—blowing up a tube, splashing around, and enjoying every moment at the pool—encapsulate the joys of summer.
#### Enhancing that Summer Feel
Adding to the immersive experience, the ad features Winter’s own rendition of the Toreta! jingle, amplifying the campaign’s appeal.
#### Emphasizing Hydration
Midway through the ad, viewers see Winter during a hot afternoon, perfectly illustrating the necessity of staying hydrated by pulling out Toreta! with the phrase “It’s hot, isn’t it?” This moment subtly reminds us all of the importance of replenishing ions and fluids during the sweltering summer.
#### The Perfect Catchphrase
The ad culminates with Winter’s cheerful invitation: “Too hot? Come play with me!”, leaving an indelible impression while reinforcing Toreta!’s lively brand image.
Coca-Cola’s spokesperson commented, “This summer advertisement with Winter conveys the message of effortlessly replenishing fluids and ions with Toreta! Even amid the hot and sweaty days, we hope everyone enjoys a refreshing and energetic summer with Toreta!”
#### Where to Watch
The new Toreta! summer ad is now available on Coca-Cola’s official YouTube channel and Instagram from the 23rd.
Conclusion
With this campaign, Coca-Cola effectively captures the spirit of summer, blending striking visuals with a crucial message on hydration, all wrapped neatly with Winter’s unique charm. Check it out and let Toreta’s refreshing imagery brighten your summer days!
