ZIN CHOI Unveils Captivating New Track ‘allang mallang’
16-Year-Old Prodigy’s Fresh Start as an Independent Artist
An Introduction to ZIN CHOI’s Musical Journey
At just 16, ZIN CHOI has already made waves as a ‘prodigy singer-songwriter’. Departing from their previous label, the young artist has established their own independent label, ’22’, marking a new era of musical exploration.
‘allang mallang’: The Debut Independent Single
Released on major streaming platforms at 6 PM on the 3rd, ‘allang mallang’ is ZIN CHOI’s debut work as an independent artist. This new indie pop track, with its refreshing shuffle rhythm, fits perfectly between spring and summer vibes. ZIN CHOI’s distinctive voice, complemented by familiar instruments like the recorder and melodion, shines through.
Implemented with a Lo-Fi effect, the song’s unique sound captivates listeners. Notably, ZIN CHOI took on the challenge of incorporating Korean lyrics, with a catchy chorus that plays on the repetitive ‘allang mallang’ phrase. These honest, delightful lyrics capturing ambiguous relationships speak to many.
Innovative Music Video Production
Living up to the title of a digitally-native ‘Zalpha’ artist, ZIN CHOI directed their music video, using hand-drawn stop-motion animation. This whimsical video, featuring poetic visuals that ‘walk on the beat’, captures ZIN CHOI’s unique artistic sensibility.
Past Achievements and Continued Growth
Having been spotlighted as an emerging force with the release of EP ‘mom!!iminlove’ and ‘donotdisturb’ last year, ZIN CHOI consistently showcases their versatility in songwriting, music video production, visual direction, and cover artwork.
Fans and newcomers alike can dive into ZIN CHOI’s latest single, ‘allang mallang’, available now on streaming sites.
