XG Named Global Ambassador for G-SHOCK, Showcasing International Appeal
The rising star group XG partners with G-SHOCK, expanding their global influence.
XG and G-SHOCK: A Perfect Match
XG, the dynamic hip-hop and R&B group, recently made headlines by being named the global ambassador for Casio’s iconic G-SHOCK brand. This partnership underscores their growing influence both in Korea and Japan, demonstrating their burgeoning international appeal.
On July 1st, the members of XG – Jurin, Chisa, Hinata, Harvey, Juria, Maya, and Cocona – attended the ambassador appointment ceremony in Tokyo. The event attracted significant attention as XG revealed cutting-edge visuals while donning G-SHOCK’s emblematic watches.
#### A Blend of Fashion and Functionality
Leader Jurin expressed her excitement, stating, “Being an ambassador for a brand I frequently wear is a proud moment. I look forward to promoting our unique style as ‘XG SHOCK.'” Harvey echoed this sentiment, saying, “We were thrilled when we heard the news, shouting out loud in joy.”
The announcement was accompanied by the launch of a dedicated website showcasing a unique promotional video under the slogan ‘No Destination.’ The video captures XG’s resilient spirit, emphasizing self-determination and the courage to forge their own path.
#### XG’s Unique ‘X-POP’ Genre
This ambassadorial role is a testament to XG’s signature genre, ‘X-POP,’ that sets them apart. Their collaboration with G-SHOCK highlights the shared values of strength and innovation that both brands embody.
XG shared their emotional connection to the brand, noting, “Every time we wear a G-SHOCK, we are reminded of the moments we almost gave up but chose to persist. It emboldens us to pursue our dreams more fiercely.”
#### Expanding Their Global Footprint
XG’s appointment coincides with their selection as the face of Coca-Cola in Japan, demonstrating their rising prominence. They are set to appear in ads and participate in exclusive live events, further cementing their status.
Known for their engaging performances, XG recently headlined the Sahara Stage at the prestigious Coachella Valley Music and Arts Festival. Their presence at this global event earned rave reviews from media worldwide. Following this success, they completed their first world tour, ‘The First HOWL,’ playing 47 shows across 35 cities in 18 countries.
#### Looking Forward
With plans to continue expanding their music nous and collaborations, XG is set to create exciting content in association with G-SHOCK. Their fusion of music, fashion, and cutting-edge visuals continues to capture the attention of global audiences.
> XG’s journey is a testament to the power of perseverance and creativity. Watch this space as they redefine global brand partnerships.
