The Grand Debut: Annie Joins ALLDAY PROJECT, Breaking the Idol Scene

Shinsegae Heiress Steps into K-Pop

The world of K-Pop is no stranger to star-studded surprises, but the recent announcement of Annie joining the co-ed idol group ALLDAY PROJECT has sent ripples through the industry. Annie, the daughter of Chung Yoo-kyung, the chairman of Shinsegae Group, is set to debut on the 23rd of this month. This marks a significant moment as she steps into the limelight under the stage name Annie.

Annie’s connection to the Shinsegae dynasty, being the granddaughter of Lee Myung-hee, has further fueled public interest. Born in January 2002, she is currently studying at Columbia University, one of the prestigious Ivy League schools.

ALLDAY PROJECT: The New Wave in K-Pop

According to the official announcement by The Black Label on their social media platform, ALLDAY PROJECT is a co-ed group, a rare formation in K-Pop. The group consists of members Tarzan, Bailey, Woochan, Yeongseo alongside Annie. Their unique lineup has captured the attention of K-Pop enthusiasts globally.

Social Media Sensation

Annie’s influence was apparent even before her debut. Her Instagram account boasted over 100,000 followers, which skyrocketed to 130,000 immediately after the announcement of her debut. Her vast follower base and influence amplified curiosity and speculation about her journey in the music scene.

Family Support and Secretive Launch

Annie’s sibling, Moon Seojin, has been vocal about supporting her sister’s debut, sharing the group’s announcement on her personal channel. This familial support has added a touch of warmth to the high-profile debut.

Alongside the debut news, ALLDAY PROJECT’s social media channels were launched, revealing glimpses of the group’s universe and aesthetic. Their accounts soared past 100,000 followers within a day, hinting at a promising start.

The Black Label’s Vision

The Black Label, founded by former 1TYM member Teddy, has a reputation for nurturing some of the most successful K-Pop artists, including Big Bang’s Taeyang, BLACKPINK’s Rosé, Somi, and LØREN, the latter being the son of Naver’s founder Lee Hae-jin.

Annie’s debut with ALLDAY PROJECT follows the legacy of LØREN, who made his debut in 2020. The anticipation surrounding Annie and the group signals a new chapter for The Black Label in producing innovative idol groups.

With such impressive lineage and social media prowess, Annie’s entrance into the K-Pop scene is poised to be a landmark in entertainment history. Fans and industry insiders alike are eager to see how this dynamic new group will shape the future of K-Pop.