The Boys’ Hyunjae and ZEROBASEONE’s Han Yujin Shine at BARRIE’s Oxford Shirt Event in Seoul

The sunny streets of Gangnam, Seoul, welcomed a burst of fashion-forward flair as top Korean celebrities gathered for luxury cashmere brand BARRIE’s Oxford Photo Call Event, held on the 23rd of this month at Conte de Tulear in Sinsa-dong.

Iconic names including Hyunjae of ‘The Boys’, global model Hyun Ji Shin, actress Lee Si-young, and ZEROBASEONE member Han Yujin graced the occasion, dazzling both photographers and fans with their radiant visuals under the spring sun.

Each guest showcased their unique fashion sensibilities while impeccably styled in BARRIE’s upcoming 2025 SS collection. Individual charm met modern sophistication through diverse posing and attire, reflecting the brand’s latest vision for warm-weather luxury.

Founded in 1903 in Scotland, BARRIE has established itself as an elite knitwear house. The brand became part of the CHANEL family in 2012, launching its independent label in 2014 with a focus on exceptional craftsmanship and heritage design.

For the 2025 Spring/Summer season, BARRIE reimagines the classic Oxford shirt, paying homage to the idyllic summer scenes of England and Scotland. The line features sunshine-inspired bright hues and timeless cuts that evoke a breezy coastal elegance.

Among the standout pieces is the striped cashmere knit Oxford shirt, inspired by seaside vacations and cruise adventures. Blending airy cotton and luxurious cashmere, the shirts offer both comfort and a signature ‘boyish charm’ that aligns with the brand’s contemporary edge.