The Art Partnership: RM Collaborates with Samsung on a Global Scale
BTS’s RM Takes Art to New Heights with Samsung Art TV
The Artistic Alliance Begins
On the 17th of this month, Samsung Electronics announced an exciting collaboration with RM of BTS, appointing him as the official ambassador for Samsung Art TV. RM, a well-known art enthusiast, will provide insightful commentary on selected artworks within Samsung’s Art Store, enriching the viewing experience for Samsung Art TV users.
RM’s Unique Insight
By sharing his unique perspective on curated artworks, RM enhances the accessibility and enjoyment of art for global audiences. Samsung’s Art Store offers a subscription service through its TVs, showcasing over 3,500 global artworks in stunning 4K quality, including masterpieces from renowned museums and artists worldwide.
A Global Art Journey
As part of his ambassador role, RM will attend the world-renowned Art Basel in Basel from June 19 to 22. Here, RM will conduct a special talk session on June 18, with behind-the-scenes insights shared via the Samsung Electronics newsroom.
Samsung Electronics sees this partnership as a unique opportunity to bring world-class art to a broader audience, aligning with RM’s passion for cultural enrichment.
Expanding the Art Experience
Samsung has extended its ‘Art Store’, initially featured on the ‘The Frame’ lifestyle TV, to its Neo QLED and QLED models. This expansion allows more consumers to create their own personal art galleries at home, enjoying a seamless integration of technology and art.
RM’s Vision
RM expressed his excitement: “As someone who finds profound inspiration in art, collaborating with Samsung Art TV is remarkable. I hope this partnership helps more people connect with art in their daily lives.”
Bridging Art and Technology
According to Lee Heon, Vice President of Visual Display Business at Samsung Electronics, RM’s passion for art perfectly complements Samsung’s vision to broaden art accessibility through technology. RM’s deep appreciation of art enables consumers to enjoy a richer, more diverse art experience.
Exclusive Art Releases
In continuing its role as an official display partner, Samsung has exclusively released Art Basel in Basel collections on its Art Store. This follows the unveiling of Art Basel Miami Beach collections in December last year and the release of Art Basel Hong Kong collections in March this year.
For lovers of art and technology, this collaboration between Samsung and RM is a thrilling journey into the world of digital art.
