Sung Si-kyung Launches Limited-Time KakaoTalk Gift Event with ‘Kyungtakju 12’

Korean ballad icon Sung Si-kyung is expanding his premium alcoholic beverage brand ‘Kyung (璄)’ into the digital domain. Starting on June 28th through June 29th, consumers can now purchase and gift the brand’s signature product, ‘Kyungtakju 12’, via the KakaoTalk gifting platform in a special limited-time event.

Celebrating Family Month in May, this marks the brand’s very first mobile gifting promotion. Customers can purchase a four-bottle set designed to connect special moments with loved ones through fine-quality makgeolli.

A representative from Kyung (璄) shared, “The philosophy of ‘Kyungtakju 12’ is all about offering good liquor for meaningful moments with special people, which aligns perfectly with this new gifting event via KakaoTalk.”

Until now, ‘Kyungtakju 12’ has been available year-round via the brand’s official online store and at select restaurants around Seoul labeled with ‘Kyung Choice’ certification. With the addition of mobile gifting on KakaoTalk, Kyung is enhancing accessibility and convenience for consumers.

Furthermore, beyond domestic sales, ‘Kyungtakju 12’ is also garnering attention internationally, with consistent availability on Japan’s online marketplace Coupang and achieving high user ratings from both Korean and Japanese customers.

With this multifaceted expansion, Sung Si-kyung continues to bridge the spirit of Korean tradition with modern lifestyle convenience, giving fans another reason to celebrate.