Sung Han-bin: Dominating Summer with Visual and Scent

Sung Han-bin: Captivating Summer with Visual and Scent

The member of the group ZEROBASEONE, Sung Han-bin, is rapidly becoming a hot commodity in the advertising world, captivating audiences with both his visual appeal and his affinity for fragrant brands.

#### Swedish Perfume Brand Selects Sung Han-bin

The Swedish perfume brand Björk and Berries has recently unveiled Sung Han-bin as their new model, showcasing a captivating pictorial in the magazine Allure. Titled ‘A Fragrance that Arrived a Little Early Like Summer Sunshine’, Han-bin displayed a modern and sophisticated vacation look, perfectly embodying a refreshing summer vibe.

His slightly wet hair and expression under natural light evoked scenes from a romantic cartoon, highlighting his pure and stylish visuals.

#### A Multitalented All-rounder

In addition to his modeling prowess, Sung Han-bin has proven himself a natural in front of the camera as the solo MC of Mnet’s ‘World of Street Woman Fighter (WSWF)’. His precise reactions and seamless transitions have been praised for enhancing the show’s tension and engagement.

Sung Han-bin’s activities extend beyond this, modeling for various brands including clothing, jewelry, and perfumes, making a lasting impression in the advertising industry.

With exceptional vocal and dance skills, along with hosting abilities, he has firmly established himself as an ‘all-rounder’.

#### ZEROBASEONE’s Global Success

Meanwhile, the group ZEROBASEONE, to which Sung Han-bin belongs, reached a remarkable milestone with their latest mini-album Blue Paradise, entering 28th on the ‘Billboard 200’ chart, marking the highest achievement for a fifth-generation K-pop group. The album has maintained its position on four U.S. Billboard charts for seven consecutive weeks, showcasing ongoing global popularity.