Sung Han-bin Channels Charismatic Cupid in New Swarovski x Marie Claire Editorial

K-pop rising star Sung Han-bin has collaborated with modern crystal lifestyle brand Swarovski and Marie Claire to unveil a breathtaking digital pictorial, released on May 8. The editorial captures Sung Han-bin transforming into a captivating Cupid, blending elegance with a fresh flair.

In the shoot, Sung Han-bin wears a minimalistic white jacket paired seamlessly with pieces from the Connexus collection—romantic blue-hued crystal jewelry that symbolizes the power of connection in love. The standout feature of this collection is the roundel pendant, etched with the heartfelt message ‘Love is Around’, embedding personal meaning into each accessory.

Elevating his mysterious charm, Sung dons a black jacquard-patterned suit paired stylishly with Swarovski’s iconic Double Swan collection. This timeless line features two elegant swans facing each other, creating a contrast of black and white—a modern interpretation of unity and elegance.

Going deeper into Swarovski’s contemporary interpretations of classic designs, Sung Han-bin also showcases the Matrix collection—an ensemble that redefines sophistication—and the striking, highly luminous Millennium collection, highlighting daring, luxurious energy. Sung effortlessly brings life to each piece, portraying varied moods through each ensemble.

This editorial not only reaffirms Sung Han-bin’s growing influence in fashion but also solidifies Swarovski’s creative evolution with Gen Z cultural icons.