Stray Kids’ I.N Named Global Brand Ambassador for Italian Jewelry House Damiani

Stray Kids member I.N has been officially announced as the new global brand ambassador for Damiani, the prestigious Italian luxury jewelry maison renowned for its exquisite craftsmanship and innovative design.

Damiani, a brand synonymous with Italian heritage and modern elegance, selected I.N due to his remarkable talent, charismatic individuality, and sophisticated fashion sensibility. The maison believes I.N perfectly embodies the balance of tradition and contemporary creativity that defines their identity.

“I am thrilled to begin this new journey with Damiani, a brand that symbolizes creativity and passion,” said I.N in a statement. “As both an artist and individual, I truly resonate with the philosophy and values Damiani upholds. It’s an honor to represent their iconic craftsmanship and distinctive style.”

Chairman Guido Damiani of the Damiani Group shared his excitement, stating, “We are delighted to welcome I.N into the Damiani family. With his refined sensitivity and unique artistic intuition, I am confident he will beautifully express the essence of our creations.”

This collaboration is seen as a strategic affirmation of Damiani’s growing presence in the Asian and global markets. As part of this new partnership, I.N will feature in a global campaign set to launch later this summer, showcasing Damiani’s artistry and heritage to a worldwide audience.

The merger between K-pop culture and luxury jewelry solidifies the evolving narrative where creativity, elegance, and global resonance converge — marking a new era for Damiani and its vision for the future.