Stray Kids’ I.N Named as Global Ambassador for Italian Luxury Brand Damiani

Stray Kids’ youngest member, I.N, has officially been appointed as the new global ambassador for Italian luxury jewelry brand Damiani. Known for its exquisite craftsmanship and innovative designs rooted in Italian tradition, Damiani sees I.N as the perfect embodiment of the brand’s modern elegance.

According to Damiani, I.N’s unique charm, undeniable talent, and refined sense of style reflect the heritage and vision of the brand in today’s cultural landscape. They believe I.N can translate the house’s values into a modern idiom while maintaining its artisanal roots.

“I’m honored to represent Damiani, a brand that symbolizes creativity and passion,” said I.N. “As an artist and a person, I feel deeply connected to the Maison’s philosophy.”

Guido Damiani, chairman of the Damiani Group, also shared his enthusiasm. “We are pleased to welcome I.N to the Damiani family. His sensitivity and intuition as a true artist will beautifully convey the core of our creations. This partnership reflects the brand’s growing presence in global markets, particularly in South Korea.”

Since his debut in 2018 with Stray Kids, I.N has captivated fans worldwide with his powerful stage presence, emotional depth, and distinctive vocal tone. Currently, he is part of the group’s third world tour, dominATE, hitting major cities across Asia, Oceania, and most recently Latin America, drawing over 400,000 fans. The tour will continue through Japan, North America, and Europe until July.

I.N’s partnership with Damiani will kick off with a new global campaign to be unveiled later this summer, aiming to share the brand’s elegance and artistic vision with an international audience through I.N’s dynamic appeal.