Stray Kids’ Felix Named New Face of Gong cha

Stray Kids’ Felix Becomes the Face of Gong cha

Seoul – In a groundbreaking move, Felix from the globally acclaimed boy group Stray Kids has been selected as the new model for the prominent cafe franchise, Gong cha.

According to an exclusive investigation by 10Asia, Felix will commence his official activities with Gong cha starting next month.

#### A Shift in Gong cha’s Strategy

Traditionally, Gong cha has featured actors as their primary models. Notable names include Lee Jong Suk, Park Seo Joon, Lee Seung Gi, Song Kang, along with Rowoon from SF9. The choice of an idol like Felix marks a significant shift in their marketing strategy aimed at invigorating their brand image.

#### Felix’s Natural Fit for Gong cha

Felix’s immense popularity on the global stage aligns perfectly with Gong cha’s marketing vision, anticipating a boost in sales. Also, Felix is frequently spotted enjoying Gong cha’s bubble tea, promising a natural synergy between the idol and the brand.

#### Stray Kids’ DominATE World Tour

Meanwhile, Stray Kids is currently embarking on their ‘dominATE’ World Tour, marking the group’s largest tour yet. They are set to perform a total of 55 shows across 34 cities, drawing in approximately 2.2 million fans worldwide. This tour is poised to break records as the highest-attended single tour by a K-pop group.

Stray Kids recently concluded major stadium shows and will be performing at the SoFi Stadium in Los Angeles from today until the 1st of next month. Following performances are scheduled in 10 North American cities, including Arlington, Atlanta, Orlando, New York, Washington D.C., Chicago, and Toronto. Additionally, they will hold nine stadium concerts across six European cities in July.