SEVENTEEN’s ‘Bad Influence’ Music Video: An Artistic Masterpiece
An analysis of SEVENTEEN’s latest visual offering in collaboration with Pharrell Williams.
The MV Experience
SEVENTEEN’s latest music video for “Bad Influence (Prod. by Pharrell Williams)” is not just a visual treat but an artistic masterpiece. Unveiled on the group’s official social media channels and HYBE Labels’ YouTube channel on the night of the 11th, it resembles a sophisticated brand collection film, showcasing a sleek mise-en-scène with minimal yet powerful props like analog TVs, reel tapes, and discarded tires that transform into a vivid piece of art.
## SEVENTEEN’s Unique Touch
Known as the ‘self-producing idols’, SEVENTEEN’s distinct style shines through the video. They’ve brought together modern settings with artistic objects, blending them with their own legacy to create a visually appealing and unique artwork. This is another creative milestone for the members.
## Fashion and Visual Highlights
The members’ visuals also take center stage, with their stylish black leather coats and sunglasses perfectly embodying a chic aura. Their fluid movements under the dazzling lights create a dream-like and captivating atmosphere. A particular highlight is the jackets worn by the members, which are a result of a collaboration with the fashion brand sacai. These outfits, featuring designs personally crafted by SEVENTEEN members, are being auctioned through Pharrell Williams’ global commerce content platform, JOOPITER, with proceeds benefiting UNESCO, where SEVENTEEN serves as goodwill ambassadors.
## Musical Excellence
“Bad Influence” captivates with its up-tempo drum beats and heavy 808 drum bass, crafted by the globally renowned artist and producer Pharrell Williams. Upon its release, the track secured a spot on the domestic main music charts like Melon’s ‘Top 100’ and also entered the ‘Worldwide iTunes Song’ chart, receiving love both domestically and internationally.
## Chart-Topping Success
The album’s title track “THUNDER” also maintains its popularity, having clinched the top spot on the MBC M’s ‘Show! Champion’ on the 11th, marking their sixth win on music shows. SEVENTEEN’s fifth studio album recorded the highest first-week sales (album sales in the first week of release) among K-pop albums released this year, topping domestic album charts and reaching No. 2 on the US ‘Billboard 200’.
