Seventeen’s Bold Transformation

Seventeen (S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, The8, Mingyu, DK, Seungkwan, Vernon, Dino) has reemerged with a thrilling new image. On October 26, they unveiled the music video for the title track ‘THUNDER’ from their fifth studio album through HYBE LABELS‘ YouTube channel and their official SNS.

Embracing the Daredevil Inside

The video showcases the group’s acceptance of their ‘Daredevil’ persona, gathering at the fictional ‘Blitz Club’ to celebrate a passionate rebirth. This club is an exclusive space open only to those who dare to challenge themselves.

Having previously hinted at a voluntary disappearance, self-reinvention, and eruption of new potentials through three different concept photos, Seventeen is acknowledged for their daring spirit and granted entry into this space.

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Eye-catching Styling and Cinematography

The stylish and experimental visuals grab attention, with the members’ explosive energy coming across vividly on screen. The music video features a recurring unique item combining a public phone and a defibrillator, sparking curiosity.

According to their agency, Pledis Entertainment, this represents the portal to the ‘Blitz Club’, symbolizing Seventeen’s resolve to communicate and share positive energy with various people and continue their special challenges.

Heart-Pounding Dance Pop

‘THUNDER‘ is an EDM-based dance pop track with a catchy chorus. Through challenges, the group is reborn as an unparalleled entity, drawing continuous inspiration and broadening their horizons, depicted through the metaphor of thunder and lightning.

Seventeen pre-released this track at the ‘B-DAY PARTY: BURST Stage @Jamsugyo’ yesterday, leading the crowd into a spontaneous sing-along as thousands chanted the chorus “ALO ALO T.H.U.N.D.E.R” in unison, hinting at a new hit.

Music-filled New Release

The album features high-energy rock sounds with ‘HBD’, and ‘Bad Influence (Prod. by Pharrell Williams)’, crafted by the world-renowned artist and producer Pharrell Williams. It includes three group tracks and individual songs from all 13 members.

Legendary producer Timbaland and various international and domestic musicians like singer-songwriter Ha Hyun-sang collaborated with the members on the tracks, marking Seventeen’s rebirth on their 10th anniversary.

Global Reach

Going forward, Seventeen plans to engage worldwide fans in various ways. First, the ‘THUNDER’ music video will be screened at Sinsaegae Square in Jung-gu, Seoul, expected to attract citizens and tourists. Additionally, they will perform their new single on M Countdown on October 29.