SEVENTEEN Ignites Anticipation with Explosive Comeback Album ‘HAPPY BURSTDAY’
K-pop sensation SEVENTEEN is making a powerful return on May 26, just in time to mark their 10th anniversary. The group excited fans by unveiling the official promotion scheduler for their fifth full-length album, HAPPY BURSTDAY, through their official social media channels at 10 PM on April 29 KST.
The upcoming comeback isn’t just about new music—it’s a full-scale celebration. From May 1 to May 8, SEVENTEEN will release three different concept versions titled NEW ESCAPE, NEW MYSELF, and NEW BURSTDAY, each accompanied by themed photos and short concept films.
The momentum continues with a tracklist reveal on May 13, a highlight medley on May 16, and two official teasers dropping on May 23 and 24. Fans won’t have to wait long for the main event—the title track’s music video and the rest of the album will be released on May 26 at 6 PM KST, precisely the date of SEVENTEEN’s debut anniversary.
A particularly exciting part of the schedule is the ‘B-DAY PARTY’, stretching from May 23 to May 25. This includes the much-anticipated BURST Stage on May 25 at Seoul’s iconic Jamsugyo Bridge, which promises to be a grand tribute to their decade in music.
The event schedule hints at even more surprises with the phrase ‘and more to come’, leaving global CARATs (SEVENTEEN’s fandom) brimming with excitement. In addition, the fan-favorite original content series Going SEVENTEEN returns with a special episode on May 21.
SEVENTEEN has also introduced an immersive content strategy, releasing three videos from the CARAT’s point of view. These clips depict the thrilling journey of receiving a party invitation and traveling to the undisclosed location, building anticipation about what awaits fans at the venue.
The title HAPPY BURSTDAY cleverly combines “birthday” and “burst” to signify a powerful rebirth—underscoring the group’s commitment to evolution and renewal a decade into their career. The pre-release trailer DARE OR DEATH, unveiled on April 28, has already drawn acclaim for its cinematic quality and intense performance energy—quickly charting on YouTube’s trending videos and receiving comments applauding SEVENTEEN’s unrelenting growth.
With electrifying energy, innovative storytelling, and a vision for the future, SEVENTEEN’s comeback isn’t just a celebration—it’s a statement. As the group enters their second decade, all eyes are on their next move.
