Seventeen Celebrates 10th Anniversary with Massive B-DAY PARTY in Seoul

Global K-Pop sensation Seventeen is set to mark its 10th anniversary with an extravagant celebration titled B-DAY PARTY, taking place from June 23 to 25 at Seoul’s iconic Sebitseom and Banpo Hangang Park areas. Organized by their agency Pledis Entertainment, the event will reflect the group’s decade-long journey and offer a diverse range of fan engagement experiences for their global fanbase, CARAT.

The event coincides with the upcoming launch of Seventeen’s fifth studio album, HAPPY BURSTDAY, and promises a vibrant mix of activities. Sebitseom will be transformed into a K-Pop wonderland, filled with immersive installations and interactive zones. Highlights include:

• Seventeen History Zone – A retrospective exhibit showcasing the group’s landmark achievements.
• Puzzle Seventeen – A hands-on gaming experience based on a mobile game designed by the members.
• Interactive Art Zone – A virtual wall where fans can leave messages celebrating the decade milestone.
• Photoism Booth – Photo opportunities featuring frames of Seventeen’s iconic album covers.

Other attractions include a merchandise area featuring official light sticks and new album-themed goods, and an LED screen theater playing the group’s music videos and 10th anniversary gratitude messages.

The crown jewel of the B-DAY PARTY will be BURST Stage, a live performance to be held on the Jamsu Bridge on June 25 at 7:30 PM. Seventeen is poised to become the first K-Pop act to perform on the bridge, a historic moment to be livestreamed globally and broadcast on special LED screens for park visitors.

The Seoul Metropolitan Government and Seocho District are set to enhance the festivities by aligning with Seventeen’s celebration through the ongoing “Car-Free Jamsu Bridge Festival.” Local hotels like Seoul Dragon City and L7 Cheongnyangni by Lotte are also joining in with Seventeen-themed room designs and in-house exhibitions. Additionally, Andaz Seoul Gangnam is launching exclusive F&B offerings inspired by the group.

Hybe Corporation will also participate by wrapping headquarters with 10th anniversary messages and transforming nearby parks into fan photo zones. Large outdoor advertisements commemorating the event will appear in five Korean cities and international hubs such as Tokyo, Osaka, Beijing, and New York.

Seventeen’s fifth album HAPPY BURSTDAY will drop on June 26. Leading up to the release, teaser photos, highlight medleys, and the official tracklist will be rolled out to build anticipation among fans.