Rookie K-pop Girl Group ifeye Named New Face of Dr.Jart+ Skincare

Fast-rising K-pop girl group ifeye—composed of Kasia, Rahee, Won Hwa-yeon, Sasha, Taerin, and Miyu—has been selected as the newest advertising model for global skincare brand Dr.Jart+. This marks the group’s first official endorsement deal since their debut, setting a strong precedent for what’s to come.

Despite having debuted less than a month ago, ifeye’s appointment as the face of a major skincare product is a rare feat for a rookie group. Their collaboration with Dr.Jart+ is seen as a testament to their fresh image and immense potential to carve a space for themselves across both K-pop and lifestyle industries.

Since releasing their first EP ‘ERLU BLUE’ on April 8, led by the crisp lead track ‘NERDY’, ifeye has grabbed attention with their vibrant and youthful aesthetic. Their dynamic performances and refreshing concept have drawn critical acclaim and fan enthusiasm alike.

Further extending their reach, ifeye stunned readers with a pictorial in the May issue of Marie Claire, cementing their appeal in the fashion realm. They’ve also taken social media by storm with their dance challenge to Jennie of Blackpink’s solo track ‘Ruby’, performing the choreography of ‘Like Jennie’. Their moves even earned high praise from dance crew We Dem Boys, who were involved in the creation of the choreography.

The group continues to appear on several music shows, delivering energetic performances of ‘NERDY’ that have captured the hearts of a growing fanbase. All eyes are on ifeye as potential breakout stars of 2025 as they transition seamlessly from the stage to the screen and now the beauty aisle.