Roh Yoon-seo Radiates Effortless Summer Style in New Lee Campaign
Rising South Korean actress Roh Yoon-seo is the epitome of effortless summer chic in her latest campaign with classic denim brand Lee. Released on April 25, the 2025 summer collection captures Roh’s radiant charm, showcasing a variety of casual yet stylish pieces perfect for the season.
From lightweight t-shirts ideal for warm-weather layering to vibrant knits that add a pop of color, Roh Yoon-seo brings life into each piece of the collection. Not to be overlooked, she also styles versatile shirts perfect for drizzling summer days when a light outer layer is all you need. Her natural beauty and laid-back charisma shine in every shot, reaffirming her position not only as a strong acting talent but also a fast-rising fashion icon.
The Lee 2025 Summer Collection emphasizes functionality fused with bold color palettes and comfort-driven design—an ideal match for Gen Z’s demand for authenticity and versatility in fashion. Roh Yoon-seo’s involvement further strengthens the crossover between entertainment and fashion in South Korea’s increasingly global pop culture influence.
