Rising Star SINCE Joins Amoeba Culture for a New Chapter in Korean Hip-Hop

South Korean rapper SINCE, widely recognized for her captivating performance on Show Me The Money 10, has officially signed an exclusive contract with Amoeba Culture, joining some of the biggest names in Korean hip-hop and R&B.

On July 9, Amoeba Culture announced, “We have recently signed an exclusive contract with SINCE. We are committed to supporting her in pursuing diverse musical endeavors.” The label also released a striking new profile image of SINCE on their official social media channels, highlighting her bold charisma, hip aesthetic, and confident energy.

SINCE first gained national recognition in 2021 as the runner-up on Show Me The Money 10, particularly earning acclaim for her synergy with producer Gaeko of Dynamic Duo.

Her influence continued to grow with the release of her first full-length album SINCE 16. The title track “Spring Rain” earned her a nomination for Best Rap and Hip-Hop Song at the 19th Korean Music Awards. In a groundbreaking achievement, SINCE also became the first female artist to win “Rookie of the Year” at the 2022 Korean Hip-Hop Awards.

In 2023, she made another mark through her appearance on the Tving reality show Rap: Public, where her team ‘3Block’ made it to the finals. Once again, her performance stood out, especially on a track produced by Padi, a fellow Amoeba Culture producer, showcasing their excellent musical chemistry.

SINCE’s bold lyrics, unique voice, and powerful performance style have made her one of the leading emerging voices in Korean hip-hop. With her new home at Amoeba Culture—also representing artists such as Dynamic Duo (Gaeko, Choiza), Sole, Thama, Huh, and Padi—fans can expect even more boundary-pushing music and growth from the artist.