Rising Star SINCE Joins Amoeba Culture: A Dynamic Leap Forward in K-Hip Hop
The Korean hip-hop scene just got a bold new update—rapper SINCE has officially signed an exclusive contract with Amoeba Culture, the renowned music label founded by the iconic Dynamic Duo. The announcement, made public on January 9, revealed Amoeba Culture’s commitment to supporting SINCE’s expansive musical vision and her continued artistic growth.
SINCE also debuted her new profile photo through Amoeba Culture’s official SNS channels, turning heads with a striking contrast of black and red backdrops. Her unique charisma and unapologetic confidence underline her exciting new chapter.
The rapper rose to prominence in 2021 as the runner-up on Mnet’s hit competition series ‘Show Me The Money 10’, where she shared screen time and synergy with rapper-producer Gaeko from Dynamic Duo. Her distinctive style and lyrical sharpness left a lasting impression on fans and producers alike.
In a short span, SINCE has established herself as a powerful voice in Korean hip-hop. Her debut full-length album ‘SINCE 16’ earned critical acclaim, with the title track ‘봄비 (Spring Rain)’ landing her a nomination for Best Rap & Hip-Hop Song at The 19th Korean Music Awards. Moreover, she made history as the first female artist to win the ‘Rookie of the Year’ award at the Korean Hip-Hop Awards 2022.
Continuing her momentum, SINCE appeared on TVING’s survival show ‘Rap: Public’ in 2023, where she helped her team 3Block clinch the runner-up title. There, she collaborated once again with Amoeba Culture in-house producer Padi, delivering outstanding performances that blended skill and chemistry seamlessly.
Amoeba Culture’s current artist roster includes acclaimed names like Dynamic Duo (Gaeko & Choiza), Gummy, Sole, THAMA, Huh Seong-hyun, and Padi. With the addition of SINCE, the label bolsters its reputation for nurturing artists with both musical credibility and mainstream appeal.
Fans and industry insiders now wait in anticipation for the next chapter in SINCE’s career, with expectations riding high on how this new alliance will elevate her artistry.
