Rising Star Choi Bomin Makes International Debut in ‘Beauty Empire’

Choi Bomin Breaks into the International Scene

Choi Bomin, a rising star recognized for his dynamic talents from singing to acting, is making waves in the international entertainment industry. He has recently been cast in the original series Beauty Empire by Asia’s largest OTT platform, Viu, and is receiving significant attention in Southeast Asia.

About ‘Beauty Empire’

Set in 2025, Beauty Empire delves into the expansive beauty industry primarily set between the Philippines and Korea. This drama explores the world of beauty influencers, brand founders, and live commerce personalities, depicting the intense competition and conflicts surrounding beauty.

Choi Bomin as Alex Jang

Choi Bomin is set to play Alex Jang, a Korean entrepreneur characterized by his laid-back demeanor and quick-witted nature. His role centers around aiding and developing an interest in the protagonist, Noreen Alfonso, played by prominent Filipino actress Barbie Forteza. The narrative unfolds amidst power struggles within the beauty industry, adding an element of mystery to Bomin’s character.

A Star-Studded Cast

Beauty Empire features top Filipino stars like Barbie Forteza and Kyline Alcantara, augmenting the drama’s appeal. Choi Bomin’s participation alongside these esteemed actors marks a significant milestone in his burgeoning career.

Choi’s Expanding Portfolio

In addition to Beauty Empire, Choi is set to appear in the upcoming film 괴기열차 (The Strange Train) hitting theaters on July 9. His diverse activities, stemming from his debut in 2017 with the boy group 골든차일드 (Golden Child) to his acting pursuits on platforms like tvN and JTBC, reflect his versatility and influence as a figure of the new Hallyu wave.

Global Impact

Choi’s casting in Beauty Empire underscores his growing global popularity. His ability to captivate audiences across different cultures is cementing his reputation as a leading figure in the emerging era of international entertainment. The series is available on Viu, and will air on the largest Filipino broadcasting network, GMA, starting July 7.

Future Prospects

With his profound and nuanced acting in Beauty Empire, Choi Bomin continues to win the hearts of Filipino audiences. As he prepares for his film debut, his contribution to the arts promises a robust future in both Korean and international entertainment scenes.