Rising K-pop Stars UNIS Win ‘Most Influential Girl Group’ at 2025 Brand Loyalty Awards

May 8, 2025

Emerging as one of the most powerful names in K-pop, girl group UNIS (HyeonJu, Nana, Gehlee, Kotoko, Yunha, Elisia, Yoona, and Seowon) has clinched the title of ‘Most Influential Girl Group (Hot Trend)’ at the 2025 Brand Loyalty Awards.

Hosted by the Korean Consumer Forum and evaluated with the BCLI (Brand Customer Loyalty Index) co-developed with American research firm Brand Keys, the event recognized outstanding brands based on consumer participation. From March 17 to 30, thousands of fans across South Korea cast their votes—ultimately crowning UNIS as this year’s top K-pop girl group.

In a statement released via F&F Entertainment, the agency representing UNIS, the group expressed gratitude: “We thank you all for your love and support. It’s an honor to receive such a meaningful award. We’ll continue to offer great music and performances to live up to this title.”

This win comes just months after UNIS gained attention at the 2025 First Brand Awards of Korea. Their debut album and first single showcased remarkable achievements, earning them recognition as one of the most anticipated idols of the year.

Riding high on momentum, UNIS is generating buzz with their second mini-album ‘SWICY’, which has been met with an enthusiastic response from international fans. Their performances across South Korea, including tracks like “SWICY”, “DDANG!” and “What are you doing?”, have displayed their vibrant charm and captivating stage presence.

Collaborating with actor Hyun Bong-sik in a viral promotional film for their title track added a fresh dynamic to their campaign, drawing even more attention in the competitive K-pop sphere.

With their domestic promotions now completed, UNIS is set to kick off an Asia tour starting on June 8 in Seoul. Through these live shows, they aim to strengthen ties with their fandom, EverAfter, and further expand their global influence.

This award serves as a clear endorsement of UNIS’s rising popularity not only in Korea but on a global scale, positioning them as the next global K-pop phenomena.