Rising K-pop Group MEOVV Unveils Visual Film Ahead of Debut EP ‘MY EYES OPEN VVIDE’

K-pop’s newest sensation, MEOVV, has officially launched their pre-debut campaign in full swing. On July 2nd, THE BLACK LABEL unveiled a stunning visual film via its official SNS, teasing the group’s upcoming first EP titled ‘MY EYES OPEN VVIDE’, set to drop on July 12 at 6PM KST.

The visual film encapsulates MEOVV’s dual concept — a seamless blend of feline grace and razor-sharp charisma. Each of the five members — Suin, Gawon, Anna, Narin, and Ella — delivers a strong performance that explores the contrast between softness and strength, encapsulating the group’s identity.

The video’s tranquil yet dynamic atmosphere and minimalist flair accentuated by high-impact visuals offer fans a taste of the group’s storytelling capabilities and musical direction. It’s a stylistic statement that heightens anticipation for their full EP.

Preceding the EP, MEOVV kicked off their official promotions with the release of the lead single ‘HANDS UP’ on June 28. The track, rooted in the Brazilian funk genre, combines fast-paced rhythms with eclectic synths to create an infectious sonic experience. Within hours of release, it sparked buzz among global fans thanks to its hypnotic performance and unique musical flair.

Engaging with fans through various content including TV performances and their first in-person fan signing events, MEOVV is steadily building momentum as rookies to watch in 2024. The upcoming release of ‘MY EYES OPEN VVIDE’ is expected to showcase the group’s full artistic range and cement their place in the genre’s evolving landscape.

Stay tuned as MEOVV continues their promotional tour, raising the standard for debut acts in the ever-competitive K-pop industry.