Printemps Unveils 2025 Summer Campaign with Kim Hee-ae

The New ‘Quiet Summer’ Collection

Luxury womenswear brand Printemps has unveiled its 2025 summer campaign featuring actress Kim Hee-ae. The theme, ‘Quiet Summer,’ focuses on the serene flow of the season, combining refined structures and gentle spaces with Printemps’ unique aesthetic.

#### Nordic Inspirations

This summer, Printemps draws inspiration from Nordic summers, offering styles characterized by:

– Relaxed silhouettes

– Refreshing textures

– Natural and restrained color palettes

These elements come together to propose a neat yet profound summer style.

#### Emphasis on Natural Materials

Using linen and cotton, known for their light feel and breathability, Printemps’ minimalist designs achieve a practical and elegant summer look. Kim Hee-ae epitomizes this understated elegance, her composed presence enhancing the subtle and rich emotional tone of the collection.

#### Exclusive Online Offerings

For the first time, exclusive products are available through the official online store. These items have been designed to meet online environments, showcasing the brand’s flexible approach in expanding its reach.

– Cosmetic Bags: Available in leather and nylon

– Classic Colors: Integrating effortlessly into different styles

Anticipate collaborative items reflecting both Kim Hee-ae’s tastes and Printemps’ flair, set to launch in early June.

#### Fashion and Accessibility

Printemps’ 2025 summer campaign and collection items are available at department stores and online through their official social media channels.