PEACEMINUSONE and G-Dragon Launch Limited Edition Red Highball in Futuristic Pop-Up Stores
The Popular Collaboration Debuts the First Fresh Red Wine-Based Highball, Selling Millions in Weeks
G-Dragon’s PEACEMINUSONE and Buruguru Unveil the PEACEMINUSONE HIGHBALL
K-pop icon G-Dragon’s agency Galaxy Corporation and leading beverage company Buruguru have teamed up for a second time with renowned fashion label PEACEMINUSONE to launch their highly anticipated new creation: the PEACEMINUSONE Red Highball. Following the massive success of their initial release—which sold a record-breaking five million cans in just three weeks—this new highball marks a bold leap in both concept and taste.
“Beyond the Earth” Concept for Space-Age Launch
Reflecting the creative worldbuilding of PEACEMINUSONE, this launch celebrates Korea’s inaugural “Space Aviation Day” on May 27 with a themed campaign that boldly ventures into a cosmic dimension. The collaboration sees the debut of Korea’s first fresh fruit red wine-based highball, with vivid red coloring and the tannic structure of wine, crafted to elevate the fruitiness of the drink and deliver a new sensory experience for highball lovers.
Limited Edition, Only at ‘Space Station’ Pop-Ups
Unique to this collaboration, sales will be strictly limited: for just 88 days and at specially designed venues. The CU Olympic Park Store leads the debut, transforming its space into a futuristic “space station” and offering only 8,888 cans per day. The distinct pop-up approach has heightened demand and exclusivity, echoing the astronomical success of the first highball line.
Expanding the PEACEMINUSONE Universe Nationwide
Buruguru and PEACEMINUSONE plan to roll out additional space station-themed pop-ups across South Korea, bringing fans deeper into their unique universe. With a vibrant red look and innovative red wine base, the PEACEMINUSONE Red Highball is poised to set new trends in both the beverage and pop culture industries.
