P1Harmony Sets Global Stage Ablaze with Daring Comeback and Viral Short-Form Content

K-pop powerhouse P1Harmony is heating up social media platforms with a dynamic wave of short-form content following their comeback with the 8th mini album ‘DUH!’.

Since its release on June 8, P1Harmony’s new title track ‘DUH!’ has sparked massive engagement on platforms like TikTok, YouTube, and Instagram through dance challenges and a range of creative promotional content. Their carefree and confident approach is resonating with fans worldwide.

‘DUH!’ blends old-school hip-hop with a freestyle dance-oriented performance, serving as a bold expression of P1Harmony’s youthful self-assurance. The group’s emphasis on natural, unrestrained choreography adds an energetic vibe that fans have eagerly embraced.

A viral dance challenge for the track’s catchy chorus has drawn participation from fellow K-pop artists including members of groups and individuals such as 하나 from FIFTY FIFTY, 민주 from ILLIT, 사무엘, 니엔 from tripleS, and 재찬 from DKZ, among others. Their collaborative efforts have ignited further interest in the trend, solidifying the song’s place in the cultural zeitgeist.

P1Harmony’s members have also leaned into trending memes and dances on TikTok, infusing their updates with humor and originality. These efforts have garnered enthusiastic reactions from global fans, boosting the group’s international appeal.

The success of ‘DUH!’ is evident in their record-breaking album sales, surpassing 440,000 in first-week sales and earning them two music show wins along with a #1 position on several domestic charts. Internationally, P1Harmony continues to climb both the global iTunes and Billboard charts.

The group’s dominance is set to continue as they take the stage on Mnet’s M Countdown on June 22 with a performance of ‘DUH!’, further solidifying their place as innovative leaders in K-pop’s new generation.