N.Flying’s Lee Seung-hyub Joins Forces with G-Shock for Stylish New Campaign

Lee Seung-hyub, the charismatic frontman of South Korean rock band N.Flying, has been chosen as the latest campaign model for global timepiece brand G-Shock.

The partnership marks the launch of the brand’s ‘Iconic Style Series’, featuring Lee in a series of lifestyle content that merges fashion, fitness, and music. On April 22, G-Shock released a series of visually captivating campaign photos and a vlog-style video showcasing Lee’s stylish yet laid-back daily routine—from starting his morning to working out and making music—all while donning various G-Shock designs.

A G-Shock representative explained the reasoning behind selecting Lee: “Lee Seung-hyub embodies the spirit of constant challenge and authenticity, effortlessly transitioning between music and acting. This aligns strongly with the brand identity of G-Shock.”

Lee has steadily been building his acting career, with notable roles in tvN’s 2023 drama ‘The Best Thing I Ever Did’ and ‘Mom’s Friend’s Son’. He’s set to return to the small screen in May through SBS’s new drama ‘Spring of Four Seasons’.

In addition to his solo ventures, Lee continues to make waves with N.Flying. Celebrating their 10th anniversary this year, the band plans to kick off a series of concerts starting with a headlining performance in Seoul this May.

From fashion to stage to screen, Lee Seung-hyub proves once again why he’s one of Korea’s most noteworthy multi-hyphenate stars.