Musinsa Launches Beauty Festival Pop-Up Store in Seongsu, Seoul
Seoul’s trendiest fashion and beauty destination, Musinsa, is igniting the beauty scene once again with the opening of the 2025 Musinsa Beauty Festival pop-up store. Held at Musinsa Square Seongsu 4 on April 15, the photo call event drew attention from fashion insiders and local celebrities.
The pop-up store will run through April 22, spotlighting a curated lineup of 43 beauty brands. Divided into two immersive sections, visitors can explore the Next Beauty Zone, which features 13 innovative and sensory-driven brands designed to predict the next wave of K-beauty trends. Meanwhile, the Only Musinsa Beauty Zone offers exclusive products from 30 beauty brands available solely through Musinsa Beauty.
By bringing together emerging talent and cult-favorite brands under a single experiential platform, the Musinsa Beauty Festival aims to redefine the future of beauty retail. It not only allows shoppers to discover new products but also fosters interaction with beauty creators and influencers through unique programming and experiential displays.
Fashion fans and beauty lovers alike can join the experience at the trendy Seongsu district – now regarded as Seoul’s answer to Brooklyn – and witness firsthand why K-beauty remains at the forefront of global beauty trends.
