Modhaus Unveils Teaser for New K-pop Project ‘idntt’

Modhaus Inc., the trailblazing production company behind revolutionary girl group tripleS, is once again stirring waves in the K-pop industry with its latest mysterious venture—’idntt’. At midnight on June 24, Modhaus released the very first teaser video introducing its new project, instantly igniting curiosity among global K-pop fans.

Set in an all-white studio adorned with 24 empty chairs, the teaser unfolds with glimpses of youthful boys, creating an enigmatic yet mesmerizing atmosphere. Each shot captures delicate facial details—chiselled noses and glimmering eyes—while a dreamy soundtrack elevates the sense of anticipation.

The video ends with an intriguing message, “2025 identification in progress,” and prominently displays the stylized group name, ‘idntt’, along with the slogan, “find your idntt in COSMO.” These cryptic hints suggest an immersive, identity-based concept that fans are already dissecting online.

Having previously made waves by launching the decentralized and fan-interactive girl group tripleS—comprised of 24 S-members—Modhaus is no stranger to breaking norms in the K-pop landscape. With this teaser, speculation is rife that ‘idntt’ may represent a large-scale boy band counterpart, which would mark another bold innovation for the label.

What truly sets Modhaus apart is its commitment to direct fan involvement in the creative process. From choosing members to shaping concepts, Modhaus has redefined agency-fan dynamics in K-pop. Expectations are high that ‘idntt’ will follow suit, offering a new level of interactivity and personal connection that reimagines how groups are formed and perceived.

Modhaus has announced plans to gradually unveil more content related to ‘idntt’, building excitement through a steady rollout of teasers and storytelling. As fans await their full introduction, questions abound: Who are the members? What is their concept? How will Modhaus push the boundaries again?

One thing is certain—K-pop’s next evolution could very well be spelled ‘idntt’.