Lee Mu-jin’s Firm Stance After Staff Misconduct at 2025 Cheonan K-Culture Expo

The rising singer faces inappropriate staff behavior; strong actions promised by management.
Spotlight on Incident at Cheonan K-Culture Expo
Lee Mu-jin, a rising star in the K-pop industry, experienced an unexpected situation during the 2025 Cheonan K-Culture Expo. The incident has captured public attention, leading to official statements and reactions.
#### Official Statement by BPM Entertainment
On October 5th, BPM Entertainment, Lee Mu-jin’s management company, issued an official statement addressing the situation that occurred during rehearsal. The company expressed deep regret over the inappropriate language and rude behavior displayed by an on-site staff member towards the artist.
> “Our priority is to ensure the protection of our artists at all times,” stated the company. They emphasized the seriousness of the situation and assured decisive action against the event organizers and management companies involved.
Steps will be taken to prevent similar incidents in the future, and the company extended apologies to fans for any discomfort experienced. They promised to strive for an environment where the artist can perform safely and with respect.
#### The Incident at the Expo
The confrontation began during the rehearsal for the Expo’s opening ceremony, where Lee Mu-jin was poised to perform. A staff member allegedly used informal language and abruptly interrupted the rehearsal, citing the next group’s need for the stage.
An official message was broadcasted, advising against uploading any rehearsal photos or videos on social media, which only fueled the speculation and spread of the incident online. A video capturing the staff’s conduct was shared by fans, drawing comments from Lee Mu-jin himself, calling the behavior “inappropriate.”
#### Response from the Expo Organizers
Following the growing controversy, the Expo’s management acknowledged the situation as a communication mishap among the staff. They apologized to both the audience and fans, assuring that measures have been taken to train the staff better and avoid future misunderstandings.
The formal apologies were extended post-event, highlighting efforts to mitigate the damages caused by the incident.
The incident has placed a sharp focus on Lee Mu-jin, drawing public support and reinforcing calls for better artist treatment.