KQ Entertainment Artists Celebrate Cultural Diplomacy at King’s Birthday Party in Seoul

In a significant showcase of cultural diplomacy, artists from KQ Entertainment participated in the King’s Birthday Party hosted by the British Embassy Seoul on June 22, to celebrate the birthday of King Charles III. The event, held in central Seoul, featured standout contributions from members of globally recognized K-pop groups and soloists.

Hongjoong of ATEEZ delivered a heartfelt speech expressing the power of culture to connect nations. Minjae from xikers served as the bilingual MC for the event, smoothly navigating between Korean and English to engage the audience. Famed vocalist SoHyang sang South Korea’s national anthem, while Maddox honored the UK with a rendition of ‘God Save the King.’ Their performances won heartfelt applause and admiration from all in attendance.

This event marked a special milestone for KQ Entertainment, underscoring its role not just as a music label but as a bridge between cultures. The event’s symbolism reflected the values of unity and artistry, as K-pop artists transcended language and geography through music. Hongjoong emphasized his joy in believing in the ‘power of culture’ and stressed the importance of creative ties between South Korea and the UK.

The global reach of ATEEZ was also highlighted—earlier this year, the group completed a successful European tour with stops in London and Manchester. They made K-pop history by entering the UK’s Official Album Chart Top 5 three times within one year — an unprecedented achievement for a Korean group.

Similarly, Minjae played a critical role in promoting British culture in Korea. In February, he collaborated on promotional content with the British Embassy Seoul, featuring the beloved UK character Paddington, thus fostering greater cultural exchange between the two nations.

Artists under KQ Entertainment continue to build a strong global presence through albums, concerts, variety appearances, and self-produced content. Their active roles in diplomatic events like this only underscore the influence and universality of art and music in international relations.