KiiiKiii’s Jiyou Becomes the New Face of Dr. Althea
Young Star Sets Out to Redefine Fresh Beauty
KiiiKiii’s Jiyou: The New Ambassador for Dr. Althea
KiiiKiii, the emerging icon of Generation Z, is setting her sights on the beauty industry. Jiyou, a standout member of the group KiiiKiii, has been announced as the new face of the prestigious clean beauty brand, Dr. Althea. On October 2nd, Dr. Althea revealed that they selected Jiyou as their model, praising her clear and natural image that resonates strongly with the MZ generation.
The Purity of Visuals
Jiyou captivated the camera with her bare-faced beauty and bright smile, embodying what the brand calls ‘pure visuals.’ Her collaboration with Dr. Althea has seamlessly blended the brand’s refined aesthetics with her fresh atmosphere, making each frame unforgettable.
A Diverse Appeal
Her selection as a model for Dr. Althea is credited to Jiyou’s multifaceted charm and her ability to embody diverse styles. Known as the ‘short bob fairy’ due to her ethereal hairstyle in the debut music video I DO ME, she has consistently showcased new images in music broadcasts and photo shoots, proving her dynamic visual palette.
Expanding Horizons
Jiyou plans to forge a fresh brand image for Dr. Althea and engage broader audiences with various content, all while continuing to leave a visual impact. Musically solid, Jiyou is recognized for her talents in vocal, rap, and dance, with her influence expanding to global stages and university festivals.
Symbol of Artistic Expansion
Jiyou’s venture into beauty modeling is an iconic step, symbolizing her multidimensional growth as an artist. Recently, KiiiKiii received their first rookie award at ASEA 2025 and maintained the top spot in the idol group rookie brand rankings for four consecutive months from March to June, marking their continued ascent in the industry.
Stay tuned as Jiyou redefines beauty standards and amplifies her presence, both visually and musically.
