KiiiKiii Teams Up with Burger King for Sweet ‘King Fusion’ Campaign

Emerging K-pop sensation KiiiKiii (members Jiyu, Isol, Sui, Haeum, and Kia) has captured the attention of the food industry. Today, the premium burger brand Burger King announced the official release of its global dessert menu item, King Fusion, in South Korea, featuring KiiiKiii as their newest campaign models.

In conjunction with the launch, KiiiKiii released a vibrant campaign video titled the ‘King Fusion Debut Song,’ exuding their signature playful energy. This special content leverages a track from their debut album Uncut Gem, showcasing the members joyfully celebrating the King Fusion’s arrival in Korea.

The video highlights the girls strolling through city streets, savoring King Fusion atop rooftops, glowing with freedom and happiness. It captures snapshots of daily life infused with King Fusion moments, even during dance practice sessions. Dynamic effects like short-form clips and vibrant visual transitions amplify KiiiKiii’s youthful charm.

At the video’s end, the group gathers to blow out candles, commemorating King Fusion’s debut, seamlessly overlapping with scenes from KiiiKiii’s official “Debut Song” music video, creating a layered and delightful viewing experience.

Through this collaboration, KiiiKiii aims to deliver King Fusion’s sweet and unique charm, matching their own fresh image. Exciting content and interactive events are planned to deepen consumer engagement and love for the brand.

Already dominating rookie idol brand reputation rankings for two consecutive months, KiiiKiii’s partnership with Burger King hints at further success. Meanwhile, KiiiKiii recently wrapped up their “Uncut Gem” promotions and is set to perform at the opening of the Seoul Spring Festival during the Seoul Wonder Show on the 30th.