K-Pop Sensation NEXZ Launches Immersive [O-RLY?] Pop-Up Store Experience in Seoul

JYP Entertainment’s rising boy group NEXZ (Tomoya, Yu, Haru, So Geon, Seita, Hyui, Yuki) is captivating fans with an exclusive pop-up store experience celebrating the release of their second mini album, O-RLY?

From April 30 to May 11, fans can visit the NEXZ [O-RLY?] POP-UP STORE located in the Seongsu district of Seoul. Spanning 12 days, the experiential zone offers two striking weekly concepts based on the contrasting vibes captured in the O-RLY? music video.

Week one transforms the store into the O-RLY? ZERO SUGAR CLUB, while week two presents the BLOOD SUGAR SPIKE MARKET, offering fans dynamic visuals and mood shifts that reflect the album’s creative energy.

The store recreates iconic music video sets and features a designated photo zone. Exclusive official merchandise—nine unique items including the plush version of NEXZ’s FOX2Y mascot, FOX2Y reel pass pouches, and graphic long sleeve tees—are available to purchase.

Visitors receive a commemorative can badge featuring the album’s logo, while additional perks are awarded to those who buy MDs or participate in interactive events. These events also follow a themed structure: week one offers THE NEXZ CODE, a word-finding mission based on NEXZ terms, while week two unveils SPICE UP! STAY BALANCED, a physical balance challenge involving matching blocks to randomly picked cards.

Details about the ongoing NEXZ [O-RLY?] POP-UP STORE event are available via NEXZ’s and FANS SHOP’s official social media platforms and event page.

Meanwhile, NEXZ officially returned on April 28th with their highly anticipated mini album O-RLY? and are actively promoting their new music across various channels.