Ju Ji-hoon Shines as the New Face of HiteJinro’s Terra Light
Actor Ju Ji-hoon Brings Charm to Terra Light’s New Ad Campaign
Ju Ji-hoon Steps into the Spotlight for Terra Light
HiteJinro, aiming to capture the summer market, has unveiled its new Terra Light TV commercial, ‘It’s Really Okay’, on the 5th of August. In this commercial, actor Ju Ji-hoon joins as the brand’s new model, creating waves with his engaging presence.
A Refreshing Twist
The ad showcases Ju Ji-hoon seated at a table, humorously declining a beer offered by someone, only to reveal that he, in fact, serves the drink to himself. His playful exclamation, “It’s really okay, because it’s Terra Light!”, cleverly conveys the brand’s identity as a sugar-free beer, enhancing consumer connection.
Perfect Match of Brand and Persona
O Sung-taek, Executive Director at HiteJinro’s Marketing Department, mentioned, “Ju Ji-hoon’s sophistication and playful charisma align perfectly with what Terra Light represents. From the first commercial, he convinces audiences of the brand’s core message.”
Ju Ji-hoon’s Rising Stardom
Beyond commercials, Ju Ji-hoon’s recent triumph in the Netflix series The Trauma Code: Heroes on Call has earned him the Best Actor in Television at the 61st Baeksang Arts Awards. His Asian fan meet tour, starting in Taiwan, underscores his burgeoning international appeal. Moreover, as he commits to the live-action series adaptation of the global hit The Remarried Empress, anticipation from global audiences is at an all-time high.
By Jin-Joo Lee
