Ji-Hyo Song Takes Elegance to the Next Level with Her Lingerie Brand

Ji-Hyo Song Ventures into the Lingerie Business

Renowned South Korean actress Ji-Hyo Song, celebrated for her versatile roles in dramas and variety shows like Running Man, has embarked on a challenging yet exciting new journey. She has introduced her own lingerie and loungewear brand, aiming to deliver comfort and style to her fans.

Recently, Ji-Hyo made a noteworthy appearance on the popular YouTube channel Ddeun Ddeun‘s segment ‘Promotional Issue is Just an Excuse’, where she candidly discussed the ups and downs of her brand.

#### The Path to Entrepreneurship

Alongside her were Running Man colleagues: Ji Suk-Jin, Haha, and Jee Ye-eun, who provided her with comic relief and advice. Ji-Hyo confidently donned her brand’s pajama attire, drawing enthusiasm from her co-stars. Ji Suk-Jin humorously remarked about Ji-Hyo’s involvement in creating his pajamas for his YouTube channel, which drew a passionate demand from fans for product release.

Despite the challenges that come with running a business, Ji-Hyo expressed her gratitude for the ongoing support and constructive feedback from her community. “We’ve released our second product line. Now, it’s time to hustle even harder,” she expressed passionately.

#### Overcoming Challenges

On a more somber note, the actress opened up about past struggles with sales, revealing during a Running Man episode that she faced anxiety due to initial low order volumes. Acknowledging these challenges, Ji-Hyo has remained resilient. Thanks to continuous support and exposure on platforms like Kim Jong-Kook and Ji Suk-Jin’s YouTube content, improvements have been visible.

#### Looking Forward

This July, Ji-Hyo is poised to launch an exciting new range, building anticipation among her followers. “I hope more people try our products and share their honest reviews,” she urged.

Despite the pressure, Ji-Hyo’s determination serves as an inspiration, manifesting not only in film and television but also in her entrepreneurial pursuits. The anticipation around her upcoming products indicates that her star power and unique style will drive her brand to greater heights in the fashion industry.

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Want to stay updated with Ji-Hyo Song’s latest business ventures? Follow her journey on her official YouTube channel and catch her on Running Man every Sunday to see more of her multifaceted career.