Jeon Ji-hyun Embodies the Joy of Running in Andar’s Latest Athleisure Campaign

Korean athleisure brand Andar has unveiled its latest TV commercial campaign featuring superstar Jeon Ji-hyun, aimed squarely at capturing the millennial and Gen Z audience inspired by the ongoing running trend. Officially launched on June 9, the campaign celebrates the lifestyle where fitness meets fashion, showing how running becomes more enjoyable when styled with high-performance gear.

The commercial kicks off with Jeon Ji-hyun gearing up for a run by lacing up Andar’s signature running shoes, the Jetfly. From there, the scene transitions to her running through various urban sceneries, joined by fellow runners, emphasizing a sense of community and dynamic motion. Her preparation sequence includes graceful stretches, further enhanced by male dancers in Andar’s Air Denim and shirts—creating a stylish, hybrid expression of movement that blurs the line between sport and everyday fashion.

For the campaign, Jeon Ji-hyun sports a series of new athleisure pieces, including the lightweight Soft Melange Short Sleeve, breathable Cool Breeze Racerback Singlet, and versatile Clear Cargo Two-in-One Shorts. She also models Andar’s upcoming 2025 running line, which includes the Air Cooling 3/4 Leggings and the highly anticipated Air Expert Leggings Set. The pieces are paired seamlessly with the Jetfly shoes, showcasing versatile and stylish looks ideal for both workouts and casual outings.

Known for her fitness enthusiasm, Jeon Ji-hyun brings authentic energy to the screen—perfectly complementing Andar’s core message: running becomes more joyful with the right gear. As part of the brand’s broader push to popularize the idea that ‘fitness is a part of everyday life,’ this campaign will roll out across television, official social media channels, outdoor advertisements, and numerous digital platforms.

Andar CEO Gong Seong-ah commented, “By teaming up with Jeon Ji-hyun, who genuinely embodies the spirit of running, we’ve crafted a campaign that resonates with all generations embracing the running lifestyle. We remain committed to expanding our product offerings with top-tier design and functionality to ensure fitness seamlessly integrates into daily lives.”