Jang Wonyoung’s Influence: Taiwan’s Beverage Market Shaken by One Remark
The ‘Jang Wonyoung Effect’ Transcends Borders
The Power of a Remark: The ‘Jang Wonyoung Effect’
IVE’s member, Jang Wonyoung, has once again stirred a frenzy, this time in Taiwan. During a K-Pop concert held at the Kaohsiung National Stadium on May 31st, she remarked, “I want to try watermelon oolong tea,” leading to a nationwide craze.
A Beverage Takes Center Stage
The previously lesser-known watermelon oolong tea became the spotlight, selling out in various locations across Taiwan. Originally a summer special available at select stores, the drink’s popularity soared following Wonyoung’s comment.
Social Media Frenzy
A wave of social media posts followed as fans and citizens scrambled to obtain the drink. A store manager in Hsinchu City expressed gratitude, saying, “Thank you, Wonyoung, for recommending our watermelon oolong tea,” and posted a notice of sold-out status.
Brands Ride the Wave
Other beverage brands joined in, with Taiwan’s Sun Bay promoting their version of the drink, exclaiming, “We have watermelon oolong tea too!”
The Influence of Jang Wonyoung
Jang Wonyoung’s ability to create trends is proven. Her recommendation of “The Art of Life at Forty” on YouTube turned it into a bestseller last year, similar to how “The Words of Buddha” gained popularity after her endorsement.
Conclusion
Jang Wonyoung’s influence continuously shapes trends, proving that when she mentions something, it is sure to become a sensation.
