IVE’s REI Captivates in Whimsical Spring Editorial with Carlyn

REI of popular K-pop girl group IVE is capturing the spotlight once again, this time with a dreamy editorial shoot unveiled by fashion magazine HARPERS BAZAAR. Collaborating with designer brand Carlyn, REI redefines K-pop fashion with a sweet yet distinctive twist in their latest 25 S/S collection campaign.

The shoot features REI flaunting a double-braided hairstyle combined with casual and trendy outfits. Her styling effortlessly balances cuteness and individuality, a look that reinforces her status as a Gen Z fashion icon. Completing her look with Carlyn’s newest handbags, REI sets a fresh tone for the spring season.

One standout theme from the shoot, titled ‘SELFIETIME’, allowed REI to bring her nickname, ‘selfie artisan’, to life. With natural poses and visually stunning expressions, REI not only impressed the editorial team but also reaffirmed her image as a beloved fashion muse among young fans.

Fans can enjoy REI’s full pictorial and behind-the-scenes video via Harper’s Bazaar’s May issue, online platform, and official social media accounts.

Meanwhile, IVE recently wrapped up the Japan leg of their fan concert series, ‘2025 IVE FAN CONCERT IVE SCOUT IN JAPAN’, with sold-out shows in Nagoya and Fukuoka held on the 12th–13th and 21st–22nd respectively. The group is set to continue captivating their Japanese fanbase with upcoming concerts in Kobe and Yokohama later this month.