IVE’s ‘Love Dive’ Music Video Surpasses 300 Million Views on YouTube
Rising K-pop sensation IVE, managed by Starship Entertainment, has achieved a remarkable milestone as the music video for their hit song Love Dive surpassed 300 million views on YouTube as of June 4, according to the agency.
Released on April 5, 2022, Love Dive is the title track from IVE’s second single album and marks the group’s third music video to surpass 300 million views, following their hits I AM and After LIKE. The music video captures the fiercely confident message of diving into love without hesitation, empowering listeners with themes of boldness and self-confidence.
The video showcases all six members — An Yu-jin, Gaeul, Rei, Jang Won-young, Liz, and Leeseo — portraying modern-day Cupids. It features visually mesmerizing scenes, iconic choreography such as the “mirror dance” and “diving dance,” blending fairytale-like aesthetics with powerful performances, which drew massive acclaim from fans worldwide.
Within just four months of debut, IVE claimed ten music show wins with Love Dive, establishing themselves as one of the leading next-generation K-pop groups.
Love Dive also dominated charts, ranking #1 on Melon’s 2022 Year-End Chart and being the most played and used track on Apple Music Korea and TikTok in 2022. Internationally, TIME Magazine included the song in its “Best K-pop Songs and Albums of 2022,” while TIDAL ranked it #1 on their K-pop: Best of 2022 chart.
The song’s monumental success contributed to IVE’s award sweep, including:
- Best Song of the Year at the 2022 Melon Music Awards
- Song of the Year at the 2022 MAMA AWARDS
- Song of the Year at the 2022 Asia Artist Awards
- Digital Song Grand Prize at the 37th Golden Disc Awards
- Top Music Award at the 32nd Seoul Music Awards
Even after more than two years since its release, the song maintains its relevance, topping real-time charts of major Korean platforms like Bugs and Genie Music as of June 4. Furthermore, Love Dive appeared in the 2024 annual rankings released by Melon and Circle Chart, proving its longevity and enduring popularity globally and domestically.
