IVE’s Jang Wonyoung Shines as New Face of Jim Beam Highball in Global Campaign

IVE’s Jang Wonyoung Becomes the New Jim Beam Highball Model

Global bourbon leader Jim Beam, under the umbrella of Suntory Global Spirits, has officially unveiled K-pop sensation Jang Wonyoung of IVE as the face of their newest campaign for the Jim Beam Highball Plain. Announced on June 26, the collaboration features the youthful star in an ad campaign that highlights both the crisp flavor of the drink and the fresh, vibrant appeal of its ambassador.

The newly released teaser video, shared through Jim Beam’s official social media channels, quickly gained traction, with global fans celebrating Jang Wonyoung’s bright and positive image. The partnership reflects Jim Beam’s ongoing commitment to connecting with the MZ Generation, as the campaign stresses authenticity, fun, and boldness—qualities synonymous with both the brand and the singer.

A brand spokesperson commented, “Through our campaign with Jang Wonyoung, we hope to continue our legacy of an upbeat yet genuine brand identity. Her charm and influence extend far beyond K-pop, resonating with young audiences who value both taste and experience.”

Already a household name in beauty, fashion, food, and finance endorsements, Jang Wonyoung continues to cement her status as an advertising queen. As the new face of Jim Beam Highball, she is expected to bring a dynamic presence to upcoming promotional activities, further amplifying her global impact.

Meanwhile, IVE recently received the ‘2025 Brand Customer Loyalty Grand Prize,’ reinforcing their position as the most influential girl group and true icons of the fourth generation, especially for the MZ Generation. Their ongoing success not only underlines their dominance in the music scene but also highlights their powerful influence across diverse industries.