IVE’s Jang Won-young Shines as the New Global Face of BETTER Health Brand

Rising global K-pop sensation Jang Won-young from IVE has officially been unveiled as the new face of BETTER, the personal health care line by Dongwha Pharm.

BETTER rolled out its latest advertising campaign on the 15th, spotlighting Jang in a series of dynamic video spots that introduce the brand’s three hero products: Bettertension, Betterrest, and Betterasabie. Each product addresses a specific wellness concern, and Jang’s charismatic, relatable style delivers BETTER’s core message with clarity and humor in everyday situations.

Themed ‘Your Day Changes with the Right Color’, the campaign encourages audiences to pick personalized health solutions aligned with their lifestyle needs. Through lively visuals and relatable scenarios, BETTER projects its identity as a health brand that’s not only functional but enjoyable: “Tastes GOOD, Feels BETTER.”

“Our brand resonates with daily health challenges and provides tasty yet healthy remedies,” said a BETTER spokesperson. “Collaborating with Jang Won-young allows us to broaden our consumer touchpoints and communicate our brand’s distinct flavor and slogan more vividly to people of all generations.”

Already dubbed a ‘CF Queen’ in Korea, Jang continually dominates the endorsements space across beauty, fashion, food, and finance sectors. Her selection as BETTER’s model is another testament to her wide appeal, transcending age and gender.

Most recently, Jang and IVE claimed the prestigious title of ‘Most Influential Female Idol’ at the 2025 Brand Customer Loyalty Awards, reaffirming their spot as the unmistakable top-tier group of the 4th generation and true MZ Icon for Gen Z and millennials alike.

With this partnership underway, Jang is expected to lead multiple promotional activities, leveraging her star power to globalize BETTER’s message of health and happiness.