IU Shines at the 61st Baeksang Arts Awards in Elegant Gucci Ensemble

On May 5, the 61st Baeksang Arts Awards, one of South Korea’s most prestigious entertainment ceremonies, took place at COEX D Hall, Gangnam-gu, Seoul. Among the constellation of stars, all eyes were on IU as she took to the photo wall, radiating elegance in a sophisticated Gucci ensemble.

This year’s event was themed “Sailing Toward Values,” symbolizing the hopeful voyage of pop culture and visual arts. As an artist who continues to evolve as both a musician and an actress, IU’s presence perfectly captured the essence of the event’s forward-facing message.

IU, known for her multifaceted talent spanning hit albums and critically acclaimed drama roles, has long been a fan favorite. Her red carpet appearance at the Baeksang Arts Awards not only showcased her refined fashion sense but also reaffirmed her influence in both fashion and entertainment industries.

Presented in collaboration with luxury brand Gucci, the red carpet photo wall segment was a highlight of the evening, where stars glittered in high-end designer pieces. IU’s calm demeanor and poised aura set a graceful tone for the night.

As the Korean entertainment industry sets its course for global recognition, events like the Baeksang Arts Awards, supported by globally renowned brands, present an inspiring image of creative and cultural fusion.