Infinite Challenge Run with Coupang Play: Korean Variety Fever Ignites Seoul with a Marathon Extravaganza
The Legendary Infinite Challenge Returns as a Live Fan Experience in Seoul, Featuring Stars, Iconic Missions, and Unforgettable Performances
The streets of Seoul recently turned into a festival of nostalgia and fun as ‘Infinite Challenge Run with Coupang Play’ wrapped up to an overwhelming response on June 25. Bringing Korea’s most legendary variety show, Infinite Challenge, into reality, Coupang Play reimagined its classic concepts into a massive, interactive marathon event that let fans quite literally run with their childhood memories.
Fans donned ‘Mudo vibes’ race packs and filled the 10km route with laughter and vibrant energy. Participants, from comedian Jung Junha running the full course, parents pushing strollers with their kids, and runners overcoming injuries, all embodied the ‘Mudo spirit’ in their own unique ways. The sense of unity and nostalgia was undeniable as the marathon merged generations and backgrounds in joy.
K-celebrities such as actor Yoon Si-yoon, the stars of Coupang Play’s own ‘Shooting Stars’ (Lee Keun-ho, Yeom Ki-hoon, Kim Young-kwang), Lim Se-mi, Sean, Sonstar, and other ‘Mudo Kids’ from the entertainment and sports worlds, fueled excitement. Themed events like
