Hip-Hop Icon Tiger JK Explores Creativity in the Age of AI

Tiger JK’s Vision on AI and Music Industry

Tiger JK, a pioneering figure in Korean hip-hop, recently took the stage at the ‘AI Startup Festival’ held at Google Startup Campus in Seoul on the 17th. Sharing insights on the fusion of AI and the music industry, Tiger JK captivated the audience with his talk titled ‘The Future of the Music Industry with AI’.

As an artist known for embracing technology, Tiger JK detailed his experiences at the intersection of tech and art. He emphasized that AI is not a threat to creators but a tool that refocuses their efforts on the essence of creation. Highlighting his role as a label representative, he shared how AI tools have been instrumental in managing routine administrative tasks, allowing more time for music production and personal endeavors.

Embracing AI in Creative Processes

Tiger JK recounted how he brought old creations back to life using AI technology. By inputting childhood lyrics, unreleased tracks, and doodles into AI tools, he crafted new remixes and arrangements. Some of these experiments were even tested live on international stages, highlighting the unexpected ways AI can facilitate audience interaction.

During his speech, he played AI-generated sounds, which amalgamated 90s nostalgia with modern tweaks, showcasing how music can evolve yet remain familiar. The unexpected resonance between these reimagined sounds and listeners illustrated AI’s potential in reshaping music.

Encouraging Authentic Expression

At the core of Tiger JK’s philosophy is the belief in authentic expression in the AI era. He quoted music producer Quincy Jones, saying, “Technique alone cannot endure. Ultimately, it’s sincerity and courage that move people.” Emphasizing the need for a creative environment that embraces failure, he wished for a culture where diverse efforts are celebrated over mere success.

“It should not be just about winning or losing in music,” he urged, advocating for a community that applauds failure and respects varied attempts. To conclude, he highlighted that now is an opportune time for innovation, with AI serving as a catalyst for boundless imagination.

Concluding with a Celebrated Hit

The session ended on a high note with a live performance of his hit song ‘Monster’, leaving the audience energized and reflecting on the future possibilities of music infused with AI.

For more on how Tiger JK is shaping the future of music in the AI era, stay tuned to our music blog.