Gucci Shines on the Red Carpet at the 61st Baeksang Arts Awards in Seoul

The 61st Baeksang Arts Awards, in collaboration with Gucci, unfolded with glamour and elegance at the COEX D Hall in Gangnam-gu, Seoul, on the afternoon of May 5. This highly-anticipated event brought together the biggest names in Korean entertainment to recognize excellence in television, film, and theater.

The red carpet was a feast for fashion lovers as celebrities arrived in style, many adorned in custom Gucci ensembles that blended tradition with cutting-edge design. Among the arrivals was an array of top-tier talents, capturing media attention as they made their entrance under the flashes of photographers’ cameras.

This year’s Baeksang Arts Awards embraced the inspiring theme ‘Sail Toward Values’ — a metaphorical voyage into the evolving narratives of Korean popular culture. The message resonates deeply with the ongoing wave of Hallyu (Korean Wave) that continues to captivate global audiences.

Celebrating a powerful convergence of art and identity, the awards not only spotlighted exceptional performances but also served as a platform for redefining cultural narratives in Korea’s entertainment industry.