Granada Expands the Boundaries of K-POP with National TV Debut
In a breakthrough moment for traditional Korean music, fusion gugak band Granada made a stunning double appearance on South Korea’s major primetime music shows this past weekend. The group graced the stage on two back-to-back national TV programs, delivering dynamic performances that redefined the role of traditional instruments in contemporary K-POP culture.
Appearing on widely-viewed music broadcasts, Granada’s presence alone is a rare phenomenon in the industry. Hailed as a symbol of the ‘true expansion of K-POP,’ their performance was met with widespread acclaim from both the public and critics. Their high-quality live renditions, rooted in traditional Korean instrumentation, paired with their bold stylistic choices and clear musical identity, captured the attention of fans and industry insiders alike.
Following their televised performances, Granada attracted numerous interview requests and live performance inquiries, signaling a renaissance for traditional Korean music in the global pop scene. The band had earlier expressed its desire to inspire younger gugak musicians, saying, “We want to pave the way and provide platforms where emerging artists can realize their dreams.”
The group’s recent appearances are being touted as the realization of that vision. Since their debut in 2022, Granada has consistently pursued the globalization of gugak through international tours and album releases. Their latest TV performances mark a new high in both popularity and artistic recognition.
By blending the heritage of traditional Korean music with the modern flair of K-POP, Granada offers a refreshing and resonant experience in the ever-evolving Korean music landscape. “We will continue to explore genre-crossing music and deliver sincere performances that uplift and energize our fans,” the band affirmed.
As they wrap up their current album promotions by the end of May, Granada is set to begin work on their next project, hinting at deeper musicality and a broader artistic spectrum aimed at engaging an even wider audience.
