G-DRAGON’s Vision Takes Over Las Vegas Sphere with AI-Powered Media Art
K-pop superstar G-DRAGON has once again shattered boundaries by bringing his groundbreaking ‘One Spirit, One Team’ media art project to the massive Las Vegas Sphere Dome. The event, made possible through a visionary collaboration with Galaxy Corporation and Hana Financial Group, marks the first time a global financial entity has participated in such a cutting-edge immersive art presentation—a move that positions G-DRAGON not just as a music icon, but also as an innovator in the entertainment-tech (entertech) space.
The project featured on the Sphere’s Exosphere was creatively directed by G-DRAGON himself in partnership with the new media art collective Dotmil. It fused AI, robotics, the metaverse, and digital twin technologies to blur the lines between art, entertainment, and science, setting a new paradigm on the global stage.
This is not G-DRAGON’s first foray into futuristic art-tech fusion. Alongside Galaxy Corporation, he previously unveiled the Azure OpenAI Sora-powered music video ‘Home Sweet Home’ at KAIST, and participated in a cosmic sound project in partnership with NASA SETI. Both ventures were lauded for their technical innovation and creative vision.
Now, with the Sphere project, G-DRAGON is extending his entertech philosophy into the financial sector, showcasing the potential of Korean pop culture (K-culture) to redefine global creative industries. This campaign won’t just be remembered for its spectacle, but also for the synergy between G-DRAGON’s innovative vision and Galaxy Corporation’s technology and execution capabilities.
“From CES to concerts, from space sound collaborations to now dominating Sphere, G-DRAGON’s entertech vision is becoming reality,” said Choi Yong-ho, Chief Happiness Officer at Galaxy Corporation. “We will continue to reshape the future of AI-powered entertainment with visionary artists like G-DRAGON.”
The ‘One Spirit, One Team’ art project will be broadcast 42 times daily until May 4, for a total of 294 presentations. G-DRAGON will continue his global impact with a world tour kicking off in Tokyo Dome on May 10.
